Global online luxury womenswear retailer, Forever Unique, has expanded into bricks and mortar with an exclusive concession store in Selfridges Trafford.

The rapidly-growing online store for women’s fashion already boasts global partners including Al Taylor in the Middle East, Nelly.com in Sweden, Zalando in Germany and retail giants, Shop Direct in the UK.  On 30 July, Forever Unique opened a brand-new concession at Selfridges in the Trafford Centre, Manchester – the city in which Forever Unique was founded.

“Over the last 10 years, our main priority has been to successfully expand into new markets and raise the profile of the brand. We’ve witnessed high growth in the last few years, and our goal is to explore new and innovative ways to engage a wider market, allowing consumers more diverse ways to shop and interact with Forever Unique. We’ve seen high customer demand for accessible ways to shop, so we’re excited to be offering a concession in a luxury department store like Selfridges, where customers can visually see, try, and shop the product for a more intimate retail experience.” – Founders of Forever Unique, Seema and Sandeep Malhotra

The new Selfridges concession will be positioned between Topshop and Ted Baker and will offer a curated edit of Forever Unique clothing and accessories.

“We’re delighted to welcome Forever Unique to our collection of fashion-forward brands at Selfridges Trafford – and even more excited by the fact that it is a home-grown brand, something we always love to champion.” – Vicki Cain, General Manager, Selfridges Trafford

Founded by Seema and her husband Sandeep Malhotra, a decade ago, Forever Unique has since successfully broken into the international fashion markets and has gone from strength to strength. With a head office in Manchester and a central London showroom, the brand is stocked in more than 30 countries around the world.