Don’t Let Her Down launches in time for Valentine’s Day and Mother’s Day.

When it comes to men buying gifts for the ladies in their lives, something that should be straightforward can become quite the task. Trying to select something she loves and deserves, whilst still retaining an element of surprise, is nearby impossible.

This is the challenge that entrepreneurs, Amy Pandazis and Laura Stockton believe they have found a solution for.

Don’t Let Her Down is a bespoke concept in online gifting that gives users the opportunity to view items curated especially for their intended recipient based on data insight. Men seeking help with gift purchases for their loved ones can sign up to the site and following a simple registration process, will receive tailored suggestions based on their personal profile – then all they have to do is click and buy.

The service supports its customers by offering timely prompts ahead of special occasions and carefully considered gifting suggestions.

“We know that husbands and boyfriends want to get gifting right for their partners and often resort to reaching out to friends, sisters and mums of their partner for suggestions. That’s where dontletherdown.com comes in. We are the virtual family and friends – we have curated the gifts that we know ladies will love with the support of leading brands and retailers.”

Former colleagues Amy and Laura enjoyed previous careers in event production, but both separated themselves from the demanding industry when their children were born in order to give themselves time to support and nurture their families.
As mums, Amy and Laura were keen to build and grow a business that fitted in with family life and they believe they’ve now found the perfect balance. Running a business that still allows them to take time out with family – operating around the school run – while ensuring the business gets the attention it deserves.

It took just six months from the concept stage to develop the site and for the first major retailers to come on board. They are delighted to be supported by UK Fast’s Tech Manchester scheme which is offering them invaluable mentoring and guidance at this early stage of starting up.

Both Amy and Laura have incredibly supportive husbands but admit that they don’t always get it right when it comes to gift giving.

“We’ve both experienced the disappointment of opening presents we would never have bought for ourselves, raising the question of “does he even know me!?” We’ve even bought our own presents for our husbands to give back to us! We hope that dontletherdown.com will nurture relationships far and wide, with men less stressed about getting it wrong and ladies much happier receiving presents they really want. We’ve purposefully steered clear of hosting any fragrances or underwear for the site, to minimise the potential of a gift fail, keeping to ideas that we deem “lustworthy” and would want to receive ourselves.”

It seems the ladies have hit the nail on the head in terms of concept with major brands and retailers now proactively approaching the business to list their products. Their first sign up was Hotel Chocolat closely followed by Nike. The site now proudly hosts a number of premium brands including Aspinal of London, Monica Vinader, Hunter, Whistles and Ralph Lauren. Onboarding John Lewis finalised their homeware offering and in the past week, luxury travel company, Mr and Mrs Smith has signed up as the site’s answer to the travel and hospitality gifting solution.

The site aims to have gifts to suit every pocket with items ranging from £18 to £500 – the upper end catering towards the more special occasions such as key anniversaries and big birthdays.