Following the birth of her daughter India in early 2017, Made in Chelsea’s Alexandra ‘Binky’ Felstead is thrilled to announce the launch of her ‘With Love From Binky’ collection, with personalised baby gift brand My 1st Years.
The ‘With Love From Binky’ collection consists of beautiful, high-quality pieces in either a Pink Crown or Blue/Grey Speckle print. Designs include a sleepsuit, a pyjama set, a comforter, a blanket and a selection of bibs. In true My 1st Years style, all options are available to be personalised for that truly unique gift. With prices ranging from £9-£22 and styles available from 0-3 months – 5-6 years, the ‘With Love From Binky’ collection by My 1st Years is set to become a staple.
pictures by : Emma Tunbridge

Launched in 2010, My 1st Years is the number one personalised baby and children’s gift brand providing unique collections for all occasions. The British brand and success story continues to be a huge hit with consumers and celebrities alike in 2017, and with a vast range of toys, blankets, clothing, bed, bath and home accessories. My 1st Years pride themselves in offering products and experiences that create lasting memories and can be treasured for years to come, all whilst embodying luxurious quality at an affordable price point.

Current bestsellers for My 1st Years include their adorable miniature rocking chairs, stylish ride on cars and range of super soft fleece and towelling robes, as famously worn by Prince George as he met the Honourable Barack Obama last year. Aside from Binky and The Royals of course, other celebrity fans include Chrissy Teigen and John Legend, Geri Horner, Beyoncé, Mo Farah and Elton John.

“I have been a My 1st Years customer for a couple of years now – I’ve always been drawn to the unique personalisation that they offer and their beautiful, complimentary gift packaging. I had often struggled when purchasing gifts for friend’s and family’s little ones so My 1st Years have been my go-to for adorable gifts. My collection includes clean, classy and simple designs, and I worked hand-in-hand with the My 1st Years team to make sure each had my own personal touch. I am so pleased with my ‘With Love From Binky’ collection and I hope fellow parents love it as much as I do – India is already a fan!”Binky Felstead

“Our brand has gone from strength to strength since launch, particularly over the past couple of years thanks to royal and celebrity endorsement. When we were looking for a celebrity partnership, Binky was an obvious choice as she aligns perfectly with our brand ethos. The ‘With Love From Binky’ collection is simple yet stunning and very in-keeping with Binky’s own style. I’m sure it will be a hit with both new and existing My 1st Years customers.”Daniel Price, Co-Founder of My 1st  Years

The ‘With Love From Binky’ collection is available from £9 at

@BinkyFelstead | | @My1stYears