NIKE, YEEZY & GUCCI: THE MOST POPULAR TRAINERS OF ALL TIME

NIKE, YEEZY & GUCCI: THE MOST POPULAR TRAINERS OF ALL TIME

We discover the most sought after trainer brands of all time…

The title for the most popular sneakers on Instagram is taken by the Adidas Superstar with 4,200,000 hashtags. With a reasonable price and a design that’s easy to wear, it’s no surprise these classic shoes come top.

In second place, are the Nike Air Force 1 with 1,900,000 hashtags. Followed in third by the Adidas Ultra Boostwith 1,400,000 hashtags.

These are the most expensive Instagrammable trainers: 

With 643,000 hashtags on Instagram and the title of the sixth most Instagrammable sneakers, the Balenciaga Triple S are also the most expensive shoes on the list, at approximately £700/pair. 

The second most expensive shoes on the list are the Balenciaga Speed at approximately £600. The Balenciaga Speed sneakers are also the eighth most popular sneakers on Instagram with 196,000 hashtags.

Starting at approximately £500/pair, the Gucci Ace are the third most expensive sneakers on the list. The Gucci Ace are also the ninth most Instagrammable sneakers with 130,900 hashtags.

Which do you prefer?

 

 

THE COST OF KEEPING UP

THE COST OF KEEPING UP

Opinions on fast fashion, and throwing it back to thoughts on PLT’s 99% off Black Friday Sale a few weeks ago…

Today I’m thinking back to the week of Black Friday, and the things I witnessed, two things in particular, which when set side by side highlighted a stark contrast in financial literacy between young men and women.

  1. Pretty Little Thing (PLT) – making headlines for the environmental and ethical consequences of their 99% off Black Friday Sale with some lines sold for as cheap as 4p.

  2. Etoro (online brokerage) – Official premiere league club sponsor.

The sale highlighted the obvious negative implications the fast fashion industry has on the environment and the assumption regarding a lack of supply chain transparency. However, the Black Friday reductions also gave insight into a third negative ramification of the industry; which is the detrimental impact fast fashion and consumerism has on young women’s finances. Women have historically been primary targets for consumerist culture, typically due to their image consciousness. Is the other reason as to why women fall foul to fast fashion due to financial illiteracy? Buying cheap costs you more. PLT, one of the largest fashion retailers worldwide, target young women with budget clothes from lines which turnover rapidly. Said lines feature a rip-off of a piece worn by one of the Kardashian-clan recently spotted in the press. Young women are motivated by the need to keep on top of ever-changing trends, driven by the constant bombardment of influencers on social media and the seeming accessibility of PLT’s clothes even to the lowest of earners. However, the trends update and change as quickly as you can refresh your Instagram feed meaning the price of ‘keeping up’ rises fast!

There is a culture permeating amongst young women in Britain and no doubt much of the western world where spending a few hundred pounds on fast fashion ‘steals’ come payday is wholly normalised and unfortunately hard to avoid. From a personal finance perspective, this is entirely flawed, and in many cases leads to the individual becoming indebted and most often unable to save. The rise of payment companies like Klarna, where buyers can spread the cost of their recent purchases over several paydays, in principle appears to appease personal finance constraints concerning fast fashion. However, in a world dominated by influencer culture, there is a chance the item will have been worn and disposed of to the back of the wardrobe before even getting round to paying for the item in full. Consequently, many are paying consistent monthly outgoings to Klarna on clothes they wore last season.

We have a chronic consumerist culture fuelled by the prominence of Instagram and influencer-mania,

where the ability to keep up despite the seemingly cheap price tags is impossible. A correlation arises between sensing the need to stay on top of trends and a growing hole in the purse. The cost of affordable fashion to the consumer is an allusion, and one too many young women are falling foul through aggressive influencer lead marketing strategies. Let alone the cost to the environment and the outsourcing of cheap manufacturing labour.

Men are targets for consumerist culture, too; ultimately, this is a universal issue. However, passing the football on TV, I noticed Etoro the brokerage platform as a proud official team sponsor. A striking contradiction of the approach to spending between the sexes in this country arose internally. Whilst the likes of PLT were out in full force across the social media spectrum promoting ludicrous sales, no doubt many young women were spending more than they could afford despite the reductions. Whilst, young men (those most likely to watch football) were exposed to prominent investment platforms. Worth noting here that young men are often systematic victims of the wealth creation industry such as Forex training groups, hence, not all exposure to investing is positive. Nonetheless, it is significantly more frequent to that experienced by young women.

Frankly, we must shift the mentality of young women from that of consumerist ‘keep up’ culture to that of personal financial savviness. We must glorify safe deployments of cash into investments and savings, whilst ensuring those same women do not become susceptible to get rich quick schemes the likes the property sector bears the brunt of. We must hold fast-fashion brands as accountable for not only outstripping the environment and supply-chain ethics but the pockets of the consumer; young women.

Fast fashion consumerism has so much to answer for, including the divide between men and women in financial health. We must begin viewing the industry as a contributing factor to financial illiteracy and indebtedness in young women. Until then, lets patiently await the day when an investment brokerage replaces Pretty Little Thing as the official sponsor of KUWTK!

STASSIE LAUNCHES EDIT WITH EGO

STASSIE LAUNCHES EDIT WITH EGO

Anastasia Karanikolaou launches her footwear Edit with global shoe and accessory brand EGO. 

Hailing from Manchester, UK, women’s footwear brand EGO is making waves in the US with its new Edit with Anastasia KarnikolaouThe new 8 piece Edit promises luxury, style and comfort and launched on Thursday 12th March.

Inspired by Stassie’s clean and stylish aesthetic, the highly anticipated Edit marries Luxe and Street- style designed for mastering day to night dressing. Consisting of classic silhouette shapes including mules, stilettos and sliders in a colour palette of nudes, blacks, and white with splashes of gold and deep red. Other available colour options include pops of bold blue, pink, purple and with perspex and diamante detailing.

 

“I’m so excited to team up with EGO for my new Edit. I love all these styles so much and I can’t wait for you all to see it. – Stassie

The Edit was announced online on the 8th March to mark International Women’s Day, a global celebration of the social, cultural, political and economic achievements of women and something which EGO champion in its brand ethos. Shot in a contemporary super villa in Beverley Hills which boasted views of the Los Angeles skyline, EGO enlisted top celebrity stylist Kara Wilson who partnered EGO shoes and accessories with global fashion houses. 

 

Stassie celebrated her launch with an intimate dinner with her friends at celeb hot-spot, Petite Taqueria in Los Angeles. Guests in attendance included Kylie Jenner, Nikita Dragun, Chantel Jefferies, Kelsey Calamine, Yris Palmer and Victoria Villarroel who were each treated with personalised gifts and Don Julio tequila.

“EGO has developed a clear aesthetic which keeps us ahead of our competitors for stylish footwear and accessories at an affordable price. We work on a social-first marketing strategy that has seen it build customer loyalty and strong brand awareness with over 1.4 million direct followers on Instagram alone, alongside a wider reach of over 50,000,000 via its influencer collaborators. It’s amazing to see how far we’ve come in the last year alone and we’ve worked tirelessly to achieve our main objectives. We’re really excited to launch our new Edit with Stassie, it’s the beginning for what’s to come this year for EGO.” – Adeel Fiaz, Co-owner of EGO 

Prices start from £19.99 – £24.99
The collection will be stocked online at www.ego.co.uk / www.ego.com

PETER STREET KITCHEN COLLABS WITH MOET & CHANDON FOR SPRING 2020

PETER STREET KITCHEN COLLABS WITH MOET & CHANDON FOR SPRING 2020

It’s transformed into a blooming haven of Japanese cherry blossom.

Peter Street Kitchen unveil their collaboration with the iconic house of Moët & Chandon, featuring a blooming installation of cherry blossom petals and Japanese folding fans in stunning hues of blush and fuchsia, alongside signature tasting menu experiences, and an expertly-curated selection of elegant Moët & Chandon Champagnes. Guests can enjoy their Moët Moment for two months this springtime – until Sunday 19th April.

At Peter Street Kitchen, Manchester’s elegant celebrity hotspot, indulge in a bespoke six-course Omakase menu impeccably paired with renowned Moët & Chandon vintages. Priced at £120pp, guests are invited to delight in options such as rich Seared beef tataki with truffle ponzu paired with the bright fruitiness of Moët & Chandon Rosé Impérial, or Tiger prawn tempura with wasabi mayo & spicy ponzu alongside Moët & Chandon Grand Vintage Rosé 2012 – chosen to stand up to the dish’s spiciness, all the while allowing its crisp acidity to help season. Also on the menu is Bincho Grill Chilli-and-lemon-roasted baby chicken served with a young, yet wonderfully rounded Moët & Chandon Grand Vintage 2012. The menu is complete with a Baked white chocolate cheesecake & Moët & Chandon Rosé Impérial sorbet elegantly paired with Moët & Chandon Ice Impérial Rosé; designed to be served on ice due to its higher dosage, making it the perfect match for this rich and indulgent dessert.

Also on offer amongst the gorgeous pink hues of Peter Street Kitchen’s new blossoming interior is the semi-private Hibachi dining experience; a seven-course signature tasting menu served on the restaurant’s enviable Hibachi table. Priced at £135pp, delights on the exclusive menu include Yellowtail sashimi with spicy yuzu soyKing crab tempura with ama ponzu and Chilean sea bass yasai zuke. All dishes are, of course, perfectly paired with elegant Moët & Chandon Champagnes for a truly luxury experience on one of Manchester’s most sought-after dining tables.

Finally, throughout the season, enjoy The Sakura Blossom; a bespoke cocktail created by Peter Street Kitchen’s in-house mixologists using Roku gin, CEL-24 sake, Pama liqueur, yuzu juice, jasmine & orange foam and  finished with Moët & Chandon Rosé Impérial. The Sakura Blossom pays homage to Peter Street Kitchen’s cherry blossom inspiration with Japanese liquor, floral flavours and stunning rosy tones of Moët & Chandon.

Full vegetarian tasting menus are also available, alongside Peter Street Kitchen’s a la carte, set and brunch menus.

#MoëtMoment

Peter Street Kitchen

0161 835 8941

[email protected]

Free Trade Hall, Peter St, Manchester M2 5GP

JAN’S SMART MOVE

JAN’S SMART MOVE

In July 2019, Jan Iceton, a former business development director and investor was appointed Chair of Smart Works Greater Manchester.

Based in Stockport since 2015, this was the charity’s second of eight UK-wide branches helping disadvantaged, often vulnerable, unemployed women aged 16 to 70 years old prepare for job interviews. Boasting a 70%+ success rate, Smart Works Greater Manchester is life-changing for at least 380 women annually and since opening, has guided over 1,000 women into employment.

The need

Interviews are scary enough if you’re already working. But after long-term unemployment, illness, imprisonment or umpteen rejections, the prospect is nerve-wracking. What to wear? What to say? How to sit? How to hide the lack of confidence?

Since 2013, Smart Works – the brainchild of Lady Julia Hughes-Hallett – has provided jobless females with a styling service that offers interview-appropriate clothing and interview coaching. This has benefitted some who, despite possessing a relevant and up-to-date CV, might previously have been refused a post. Interestingly, the minority whose first interview is unsuccessful nonetheless regard their Smart Works’ experience as positive.

 Jan says, “98% of these clients feel assured and confident of success at their next interview and that the desired job will be soon be theirs.”

The process

Full-time Business Manager Fiona Gunnion organises 49 highly trained volunteers, whose past or current experience in fashion and retail or recruitment and HR is crucial. Dedication is such that one volunteer even spends her one day off at Smart Works.

Jan continues: “We work with over 50 referral partners. They range from Job Centre Plus, care leaver services, councils, housing associations and HM Prison Service to charities such as The Prince’s Trust and women’s refuges. Our one-to-one service entails two one-hour sessions. The stylists gauge each woman’s requirements for work clothes, which she will select and take home. The second hour is spent training and improving interview techniques. Any woman securing her job returns for her second dressing. Obviously, she can’t wear the same outfit every day and payday may be weeks away. So, she can choose another five to seven items to pad out her working wardrobe. Individual donors coupled with our amazing retail partners, including John Lewis, M&S, Whistles, Burberry, Evans and Hobbs, give us the lovely suits, pants, skirts, dresses, accessories and tote bags, which our stylists carefully tissue-wrap once clients have made their choice.”

Meaningful

The cause rings true. The Duchess of Sussex’s endorsement of Smart Works in January kick-started media attention. In 2019, Caroline Roberts-Cherry, MD of Saffron TV production company, and television broadcaster Michelle Ackerley became local ambassadors. 

Spin for Smart Works and celebrate International Women’s Day

Do you fancy a new year challenge? Help Smart Works Greater Manchester support even more women and get 2020 off to a flying start by registering your interest for your annual Spin for Smart Works fundraising event. 

Teams of five will be spinning and cycling 500 miles in the week leading up to International Woman’s Day (Sunday 8th March) to raise the essential funds they need to support women at a crucial moment in their lives.

Jan concludes: “Its costs around £2,000 a week to keep our doors open and Spin for Smart Works is our major 2020 fundraising event. Please pedal for a purpose and join our regional effort to make 2020 our 5th and best year yet.” 

More information can be found at smartworks.org.uk/spin-smart-works or by emailing [email protected]

Smart Works 0161 974 0669         

Open weekdays from 10am-4pm

65-81, St Petersgate, Stockport SK1 1DS    

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