A brand new matte plumping lip primer is taking the beauty industry by storm with its new approach to plumping your pout. PROJECT LIP has been created by Manchester based make-up artist, Joy Howieson who identified the need for a unisex matte lip primer that simultaneously plumps the lips. Made in the UK, PROJECT LIP is 100% cruelty free and uses 100% natural ingredients.

Working closely with a Cosmetic Scientist for three years, PROJECT LIP’s unique formulation has been developed with three key benefits that provide the perfect canvas for any lip look:

PROJECT LIP’s Matte Plumping Primer contains a special ingredient that tingles as it naturally increases the fullness of the lips. Its natural components prime and rehydrate the lips whilst the active ingredients work with the lip’s own collagen to enhance and give a plumper, more defined shape. PROJECT LIP is proud to be the only brand on the market to have this unique formulation within a primer product.


“I am so excited to introduce my new product PRO- JECT LIP! From the outset, I wanted to create a unisex lip plumping product that doubles as a primer and compliments the matte lip trend. More importantly, I’m proud to say that my product is made with natural ingredients and is 100 percent cruelty-free. I’m looking forward to expanding PROJECT LIP and developing more innovative beauty products with Haych Cosmetics in my home town of Manchester.” Joy Howieson, Founder 

Designed to be worn all day, apply this Matte Plumping Primer before pressing the lips together to activate its unique tingle. Re-apply as desired to maximise the effect.