By Emily Fitzgibbons

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Going up on the style barometer this year is without a doubt, jewellery for men. British Vogue has already reported that Runway shows for Fall/Winter 2017/18 featured male models on the catwalk, draped in bohemian 70’s chains at Prada, oversized mirrored necklaces at Givenchy,and solar medallion layering at Balmain.

Knuckleduster rings and earcuffs were all over the shows at British Menswear week and from the sartorial streets of Shoreditch to the private villa parties in Ibiza men in pendants are literally everywhere

One step ahead of the curve as always, London/Ibiza label TRUE ROCKS have introduced a new men’s jewellery collection of oversized Safety Pins, Razor Blades, Screws, Jackplugs, Plectrums and Enamel Pill Pendants for the new season. In addition, their new Lobster Claw or Pen-Nib Cufflinks are a brilliant nod to edgy tailored cool. The perfect way for men to up -style this winter.

Already Idris Elba, Mark Ronson, Paul Oakenfold, David Guetta, and mega-grime star Skepta have jumped on the trend and have been spotted from London to Ibiza wearing True Rocks jewellery.

TRUE ROCKS are a unique rock ’n roll meets kitsch designer jewellery collection and the brainchild of Emily Bradbury (Constant and True) and Dawn Hindle (Creative Director of the legendary Pikes Hotel in Ibiza).

Their androgynous jewellery designs reflects their lifestyle and personalities with influences from the worlds of music, fashion and art. Emily and Dawn launched their first collection in 2014 and the range was immediately snapped up by Ed Burstell the maverick Managing Director of Liberty in London. They launched in-store at Liberty and online with meteoric success and critical acclaim in the national media including Sunday Times Style, The Telegraph, Stylist and the Guardian.

“True Rocks was an overnight success – by creating designs that we wanted to wear ourselves, we knew we were on to something incredible when we launched.” – Emily Bradbury

True Rocks announced the first of their artist collaborations with globally acclaimed Brit artist Gavin Turk on a stunning ‘Rich Tea Bitten and Signed’ pendant that later was followed by a second collaboration with Turk ‘The London Brick’ a stunning gold plated brick pendant, and since then have built up a reputation within the industry for unique artist collaborations including Polly Morgan and Rachel Howard. Idris Elba snapped up the first Gavin Turk for True Rocks Rich Tea necklace before the Haim sisters and Lily Allen rocked their personal favourite pieces on stage during their Ibiza Rocks and Glastonbury gigs. Since then True Rocks jewellery has adorned the necks of A-listers everywhere from London to LA including model, come actress, Cara Delevingne.


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  1. Nutritional Products International

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