Avalana launches new immersive design collection – flights of fancy at Worsley Old Hall 

By Glossy Magazine

Avalana launches new immersive design collection - flights of fancy at Worsley Old Hall

Avalana launches new immersive design collection – flights of fancy at Worsley Old Hall 

Avalana launches new immersive design collection - flights of fancy at Worsley Old Hall

A leader in maximalist cinematic patterns, Avalana Design, unveiled a new wallpaper, mural and design collection at a special launch event held at Worsley Old Hall, Worsley. 

Designer, Avalana Simpson arrived in her own branded taxi, dressed in flamingo pink as a flamboyant mirrored outfit as a nod to one of her new designs, ‘flamingle’.

Guests at the event which included local lifestyle influencers, interior designers, trade partners and a designer from BBC hit show, Interior Design Masters, were treated to celebratory cocktails, nibbles and the new collection launch showcase featuring fabrics and murals. A saxophonist played Ibiza tunes against a backdrop of a beautifully decorated teepee in the sunny gardens of the venue. Later guests were invited to take part in a special workshop with Manchester’s furniture artists, Sarah Parmenter from Reloved MCR and sponsored by specialist paint company, Guild Lane.

The ‘flights of fancy’ collection reflects the designer’’s close connotation with nature and exotic travel, offering customers a unique opportunity to transform their spaces with stunning, immersive designs.

The new collection is based around movement; from flamboyant, pink flamingos frolicking together and koi fish gliding amongst lily ponds to British butterflies fluttering in meadows and autumnal leaves floating to the forest floor, Avalana’s signature designs are full of depth.

The collection also features metallic mural options in copper and gold to bring an extra layer of opulence and texture to interiors. The shimmering metals offer a different mood throughout the day and night depending on natural daylight and ambient lighting.

Avalana Simpson, owner of Avalana Design, said: “Flight of Fancy epitomises movement and encapsulates the beauty of the natural world, helping place you deep into the landscape. I have taken each scene a little further into a surrealist realm and I think it’s this which makes the designs draw you in.”

“Every design in this collection was created first as a sketch. I feel the collection offers homeowners the opportunity to add wonder walls and co-ordinating textiles to their home with ease. Many of my customers are now taking my designs up to the ceiling for extra drama and so this was a consideration I made through the design process. For those who just want to dip their toe into maximalism, the cushions and art prints are a way of introducing a little magic.”

The collection featuring flamingle, koi kin, papilio parade, paradise garden and sycamore is ideal for homeowners, interior designers, and decorators looking to add a touch of flair and personality to their spaces. The papers and fabrics are made with premium, eco-friendly materials that ensure durability and easy maintenance. Mural designs are also available for customisation, allowing customers to tailor the scene to their specific needs. 

The new wallpaper design collection is available from Friday 13th on the avalana design website and at select retailers nationwide. For more information or to request samples,  please visit the website.

Images: Avalana Simpson, owner of Avalana Design arrives in her own branded taxi.

Avalana Design’s ‘flight of fancy’ collection. 

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