Glossy Magazine catches up with the organisers of The Brit Fest Cheshire to find out more about this year’s star-studded line-up and the positive impact the festival has had on the local community.
The Brit Fest Cheshire 2025 returns for its second year at Ashley Hall Showground from 4th to 6th July. Featuring high-profile artists, such as Razorlight and 10CC, expanded entertainment and exciting new features, it promises to be the ultimate celebration of live music and family fun.
The four-day festival is the brainchild of Anthony and Edward Prophet, two brothers from Sale, whose family previously owned a local hotel. With hospitality running through their veins, it’s little wonder that flourishing careers heading up a string of popular bars and restaurants followed. Having also spent time performing and producing theatre, the brothers instinctively turned their talents to live events.
In 2022, with a yearning to scale-up their indoor music offerings, Anthony and Edward began to put a plan on paper to launch Brit Fest: “The artists we were booking at the time were top class, but our hands were tied in terms of capacity. We had a vision to expand, utilising our industry connections to bring a proper Great British festival to our home county,” explained Edward.
“From the early stages, we knew that the local community was going to be important to The Brit Fest’s success. As two local lads running a family business, our aim was to work in conjunction with similar-minded Cheshire businesses to create something magical for festival-goers.”
Magic definitely descended on the county in 2024 at The Brit Fest’s inaugural outing, with the likes of Bonnie Tyler, Scouting for Girls, and Heather Small taking to the stage, and attendees travelling from all over the world to soak up the atmosphere. The brothers strived to provide an accessible, safe and affordable event, with plenty of big names – and that’s exactly what they achieved. So much so that even before this year’s event takes place, they’ve been rewarded in a plethora of ways for their efforts.
“We’ve recently been bestowed an InRecognition Award by the Provost of Altrincham and granted the Freedom of Altrincham, as well as being given a Special Recognition Award by the High Sheriff of Greater Manchester,” said Anthony. “We’re both 100% hands-on in running this festival.
We’re not a conglomerate, we’re just two local brothers doing our best to bring something amazing to our hometown, so it’s an honour to be formally recognised for our hard work.” The Brit Fest has also been nominated in the Rising Star category at the North West Family Business Awards 2025, highlighting its rapid growth, influence and success in the UK live events scene.
“Our success is a real team effort,’ said Anthony. “Three generations and more than 20 family members helped out at the festival last year, and it will be all hands on deck again this year.”
“We’re not a conglomerate, we’re just two local brothers doing our best to bring something amazing to our hometown, so it’s an honour to be formally recognised for our hard work.”
With Edward taking care of infrastructure and entertainment, and Anthony leading the commercial and community aspects, there’s no denying the Prophets are a force to be reckoned with, which is perhaps why The Brit Fest 2025 has attracted such high-calibre artists.
Razorlight, UB40 featuring Ali Campbell, 10cc and Midge Ure will all perform alongside a host of other well-known faces. In addition, ‘Busk Stops’ will showcase emerging musicians from the local area, there’ll be entertainment throughout the arena, sound baths, cold plunges, exciting surprise guests, an option to upgrade to VIP bathroom facilities by When Nature Calls, and a selection of handpicked vendors, including Altrincham’s Con Club and Most Bakery.
“Guests will be entertained from start to finish and value for money is guaranteed,” enthused Anthony.
“The energy was palpable last year, and this year’s offering is going to be even bigger and even better.”
Glancing over the full line-up, Anthony’s promise rings true. The Brit Fest, sponsored by ABC Warranty, looks set to be a mainstay on the UK’s festival calendar, and there’s no doubt this will have a positive impact on Cheshire’s economy. Local independent B&Bs, eateries, transport providers and shops are all destined to profit from its success, but Anthony and Edward never rest on their laurels when it comes to supporting neighbourhood causes.
This year, The Brit Fest is proud to announce Seashell Trust as its official charity partner. Based just a few miles from the festival site, Seashell Trust transforms the young lives of those with the most complex disabilities, creating opportunities for individuals to live full, independent lives.
“We’re aiming to raise £25,000 through a text-to-donate campaign, exciting prizes and auctions and on-site awareness,” said Anthony. “The Brit Fest has always been about bringing people together, and this partnership perfectly reflects that spirit.”
Bringing people together with world-class entertainment, incredible vibes, and a warm Cheshire welcome is exactly what you can expect at The Brit Fest 2025, all thanks to Anthony and Edward Prophet’s commitment.
Tickets are selling fast with options to suit every festival-goer: For day, weekend and VIP tickets visit: www.thebritfest.co.uk/tickets.
For Thursday night tickets, visit Ticketmaster.
By Mary Lee-Slade
