Meet the Cheshire mum who’s running her own business and helping busy mums live a cleaner, happier life.
Chester born and bred Jen established The Clean Life after becoming a mum in 2017. Following a successful career in marketing, she was left in a position where she was unable to go back to work after maternity leave. Having already dipped her toe into the health and wellness industry previously, she decided to become the CEO of her life and launch her own business.
“I wanted to build a product that makes busy mums feel special. When I became a mum three years ago, I suddenly realised that we get very little time to ourselves, and we very rarely get treats either, and I really wanted to create a brand to empower mums, centred around health and wellbeing.” – Jennifer Wood, owner of The Clean Life
Jen, who had always been into healthy eating and fitness saw a gap in the market for a subscription based service for mums who want to stay fit and active whilst also having a treat for themselves. “I’ve tried so many subscription style services, whether they’re athleisure wear, beauty or food based, and I’ve always been disappointed with what I received. And then the lightbulb moment happened – what if I could combine all three and create boxes filled with things that active mums actually want?!”
The Clean Box contents vary each time they are sent out, but always include limited edition The Clean Life workout apparel, beauty products, healthy snacks, drinks, and also easy, healthy recipe cards and exercise tips. The box also includes a ‘free gift’ as well.
The brand is very much aimed at mums who want to be fit, healthy and active, and Jen launched her quarterly boxes in September 2019. The Clean Box has been a huge hit amongst mums, who receive their carefully curated box every three months.
All of the products in the box are provided by local businesses to her in Chester and are all tried and tested by Jen herself. “I wanted to be certain that I was sending out squat proof leggings, and it’s really important to me that I help local businesses.”
“Our business ethos is to support other small businesses like mine. Everything from the boxes, tissue paper and stickers, to the activewear, products in the box and mailer bags are all from small independent companies, most of which are owned by women. Our boxes are fully biodegradable as is all of The Clean Life packaging so they can be recycled and are kind to the environment.”
Jen has partnered up with businesses such as Little Lodge Confectionary, Bird and Blend Tea Co, LB Online Fitness and Ageless Glow to include their products in The Clean Box, and it’s meant that mums have been able to try out products from businesses which they perhaps wouldn’t have previously heard of.
Jen says: “All of our products are ethically sourced and manufactured too, which was very important to us.”
“Especially now, with Covid-19 and restrictions on shops, it’s even more difficult than before for mums to get out to the shops and buy workout gear, or to take that time and have a face mask for example, and so The Clean Box has proved very popular over the summer months,” Jen says.
The Clean Box has been popular as both a gift and also as a treat mums have bought themselves. “We have a lot of sales from boyfriends or husbands who want to treat their partners to something – it really is the gift that keeps on giving! And around Christmas time we sell a lot as the box comes ready packaged as a ‘gift’, so there’s no wrapping up to do!”
So what’s next for this entrepreneurial mum?
“I’ve been trying loads of different beauty products and snacks during lockdown from amazing local businesses, as well as trying out different recipes for the recipe cards, so it’s going to be a really exciting year for the boxes in 2021. I’m also expanding into Ireland over the Autumn, and then hopefully to the US and Australia next year! I would love to see my brand in stores too. Small independent ones who know their customers and can share the story behind our brand. When people come up to me and ask how and why I started The Clean Life, my story resonates with them.”
The Clean Box is available to purchase from The Clean Life website here. The Clean Box is priced at £60 per box, or £216 for a yearly subscription (4 boxes). The next Clean Life box is available to order until 16th November 2020 for guaranteed delivery before Christmas 2020.