From 8th April World-renowned Jasmin Vardimon Company and McArthurGlen Designer Outlet Cheshire Oaks are collaborating to bring dance to everyone through a multi-sensory experience tour.
‘Alice in VR Wonderland’ is an immersive adaptation of the timeless tale by Lewis Carroll, presented through the filter of Jasmin Vardimon’s unique creative process.
Audiences will be invited to enter a specially designed truck for a 20-minute experience. Using a VR headset and 3D sound, audience members will be immersed in a spectacular 360-degree virtual reality wonderland and feel up close with the talented performers of the Jasmin Vardimon Company in this magical, multi-sensory adventure.
Arriving at McArthurGlen Designer Outlet Cheshire Oaks on 8th April, the VR experience will stay on site for 10 days, providing some Easter holiday entertainment for the whole family. The production will then continue on the tour of all seven McArthurGlen Designer Outlets, with the ambition to bring performance art to new audiences and to enhance the guest experience.
This innovative new project has been made possible with the support of McArthurGlen Designer Outlets, Arts Council England, The Gulbenkian Theatre, Kent County Council and DanceEast, launching at a vital time following the impact which the creative industry has faced since the global pandemic.
In addition, Jasmin Vardimon is set to host two workshops for local children aged 7 to 11 and 12 to 18 respectively. These closed-circuit workshops will allow a total of 60 budding artists from the Action Transport Theatre in the Cheshire region to experiment with 360 cameras, while also demystifying the world of dance theatre to younger audiences.
The 2022 UK tour further cements McArthurGlen Designer Outlets’ commitment to supporting the arts and creative industry, and the Jasmin Vardimon Company’s position at the forefront of using digital technologies to reach new audiences.