Anastasia Karanikolaou launches her footwear Edit with global shoe and accessory brand EGO.
Hailing from Manchester, UK, women’s footwear brand EGO is making waves in the US with its new Edit with Anastasia Karnikolaou. The new 8 piece Edit promises luxury, style and comfort and launched on Thursday 12th March.
Inspired by Stassie’s clean and stylish aesthetic, the highly anticipated Edit marries Luxe and Street- style designed for mastering day to night dressing. Consisting of classic silhouette shapes including mules, stilettos and sliders in a colour palette of nudes, blacks, and white with splashes of gold and deep red. Other available colour options include pops of bold blue, pink, purple and with perspex and diamante detailing.
“I’m so excited to team up with EGO for my new Edit. I love all these styles so much and I can’t wait for you all to see it.“ – Stassie
The Edit was announced online on the 8th March to mark International Women’s Day, a global celebration of the social, cultural, political and economic achievements of women and something which EGO champion in its brand ethos. Shot in a contemporary super villa in Beverley Hills which boasted views of the Los Angeles skyline, EGO enlisted top celebrity stylist Kara Wilson who partnered EGO shoes and accessories with global fashion houses.
Stassie celebrated her launch with an intimate dinner with her friends at celeb hot-spot, Petite Taqueria in Los Angeles. Guests in attendance included Kylie Jenner, Nikita Dragun, Chantel Jefferies, Kelsey Calamine, Yris Palmer and Victoria Villarroel who were each treated with personalised gifts and Don Julio tequila.
“EGO has developed a clear aesthetic which keeps us ahead of our competitors for stylish footwear and accessories at an affordable price. We work on a social-first marketing strategy that has seen it build customer loyalty and strong brand awareness with over 1.4 million direct followers on Instagram alone, alongside a wider reach of over 50,000,000 via its influencer collaborators. It’s amazing to see how far we’ve come in the last year alone and we’ve worked tirelessly to achieve our main objectives. We’re really excited to launch our new Edit with Stassie, it’s the beginning for what’s to come this year for EGO.” – Adeel Fiaz, Co-owner of EGO