When you are starting up a business, keeping track of all of the numerous components is tough. Marketing has to carry a lot, and this is where something like the packaging cannot be an afterthought. Creating an amazing product package is something that demands time and effort. Let’s show you what a great product package can be and also how you can achieve this.
The Product Specifications
Ensuring the package actually fits snugly around the product is practical but also ensures you’re not overspending. If you can find folding carton manufacturers near you who can give you an insight into sturdy materials that support the weight of the product without adding unnecessary bulk, you’ll see how it can make a huge difference in terms of supporting that product.
Understanding the product, however, also means understanding the customer, and this means understanding the preferences, behaviors, and values so you can tailor the packaging to their needs but also think about where the product will be sold and how the packaging will be displayed. It is all relative!
The Design and Creative Components
If you do not give credence to its visual identity, this is where you can invariably fall flat. The design should align with the brand’s visual identity, including colours, logos, and typography, but also remember that packaging is a storytelling tool that doesn’t just aim to convey the product benefits.
This is your perfect opportunity to highlight your brand values. It’s vital we create a memorable brand image, and this is where unique shapes can make a huge difference as they visually stand out, particularly on shelves in stores.
Your Branding and Your Marketing
Designing packaging that evokes emotions and connects with consumers on a personal level is pivotal to any marketing practice. More than just advertising on social media or through billboards, your packaging needs to tell a story as well. Capturing customer attention, particularly in crowded markets, is crucial, and this is why bold colours or innovative shapes can make you appear different.
Ensuring the Packaging Is Functional
Protection, convenience, and containment are all key. Depending on the product itself, you may need to set up spill-proof features or packaging that prevents leakage. Product integrity is important, of course, and so fragile items will always benefit from foam inserts or bubble wrap, but also remember the packaging needs to close securely to prevent accidental openings!
The Tactile Experience
We also need to remember the tactile experience. Think about design, but also colour and lighting. Colours that evoke certain emotions can be an excellent tool while also thinking about how lighting actually affects the appearance of the packaging too.
These days, there’s an abundance of unboxing videos on YouTube, so think about this when you are looking to enhance this part of the experience. Surprise elements or inserts can enhance it wonderfully.
Of course, there are a number of elements to consider, and by thinking about these, businesses like yours can create packaging that doesn’t just protect and present the product but will enhance the overall customer experience and reinforce that all-important notion of brand loyalty.
Image: Pixabay – CC0 Licence
